Video Production

Full-Scale Campaigns

Brand Strategy

Brand Films

Story-driven visuals

defining moments that

create clarity, connect

deeply, and leave a bold impression.

Johnny Barú Media

Johnny Barú Media

Johnny Barú Media

Curated Brand Stories
(JBM® — 26)
Creative Marketing Director
Curated Brand Stories
Creative Marketing Director
Curated Brand Stories
Creative Marketing Director

Storyteller

Documentarian

Creative Director

Campaign Strategist

Women

10+ years of visual storytelling, cultural instinct, and strategic execution for brands, athletes, and artists.

© Featured Projects
(JBM® — 02)
Creative Direction
© Featured Projects
Creative Direction
© Featured Projects
Creative Direction

Every project is a chance to translate emotion and turn into premium visual work that is difficult to forget.

© Capabilities
(JBM® — 03)
Creative Execution
© Capabilities
Creative Execution

Services

(6)

Strategic

Full Service

Rollout Ready

Custom

01

Branded Documentaries

We create branded micro-narrative documentaries that turn real stories into trust-building visual assets helping athletes, artists, brands, and mission-driven organizations connect emotionally, communicate clearly, and show up at the right level.

02

Video Production

From music videos to branded content, commercials, campaign visuals, and launch films, we produce cinematic video built with intention designed to strengthen the story, sharpen the brand, and leave a lasting impression.

03

Brand Photo + Video

We create premium photo and video assets for campaigns, launches, websites, social media, sponsorship decks, and press giving clients a stronger visual presence across every touchpoint.

04

Brand Asset Libraries

We build strategic photo and video libraries designed to support a full quarter of content, marketing, and rollout needs so the brand stays consistent without scrambling for content every week.

05

Creative Direction Brand Strategy

We shape the visual and strategic direction behind the work guiding story, positioning, messaging, tone, and rollout so every asset feels aligned, intentional, and built to perform.

06

Full-Scale Marketing Campaigns

We develop campaign concepts, visual systems, and rollout strategies that support launches, promotions, awareness, and long-term brand momentum bringing story, content, and execution into one cohesive direction.

07

Advisory And Development

We provide strategic guidance for artists, athletes, founders, and mission-driven organizations who need more than content helping shape positioning, rollout, creative direction, and long-term brand growth with hands-on support tailored to the next chapter. Advisory Tracks: Artist Development Athlete Positioning Fractional Creative Direction Brand Advisory

Branded Documentaries

We create branded micro-narrative documentaries that turn real stories into trust-building visual assets helping athletes, artists, brands, and mission-driven organizations connect emotionally, communicate clearly, and show up at the right level.

Video Production

From music videos to branded content, commercials, campaign visuals, and launch films, we produce cinematic video built with intention designed to strengthen the story, sharpen the brand, and leave a lasting impression.

Brand Photo + Video

We create premium photo and video assets for campaigns, launches, websites, social media, sponsorship decks, and press giving clients a stronger visual presence across every touchpoint.

Brand Asset Libraries

We build strategic photo and video libraries designed to support a full quarter of content, marketing, and rollout needs so the brand stays consistent without scrambling for content every week.

Creative Direction Brand Strategy

We shape the visual and strategic direction behind the work guiding story, positioning, messaging, tone, and rollout so every asset feels aligned, intentional, and built to perform.

Full-Scale Marketing Campaigns

We develop campaign concepts, visual systems, and rollout strategies that support launches, promotions, awareness, and long-term brand momentum bringing story, content, and execution into one cohesive direction.

Advisory & Development

We provide strategic guidance for artists, athletes, founders, and mission-driven organizations who need more than content helping shape positioning, rollout, creative direction, and long-term brand growth with hands-on support tailored to the next chapter. Advisory Tracks: Artist Development Athlete Positioning Fractional Creative Direction Brand Advisory

Branded Documentaries

We create branded micro-narrative documentaries that turn real stories into trust-building visual assets helping athletes, artists, brands, and mission-driven organizations connect emotionally, communicate clearly, and show up at the right level.

Video Production

From music videos to branded content, commercials, campaign visuals, and launch films, we produce cinematic video built with intention designed to strengthen the story, sharpen the brand, and leave a lasting impression.

Brand Photo + Video

We create premium photo and video assets for campaigns, launches, websites, social media, sponsorship decks, and press giving clients a stronger visual presence across every touchpoint.

Brand Asset Libraries

We build strategic photo and video libraries designed to support a full quarter of content, marketing, and rollout needs so the brand stays consistent without scrambling for content every week.

Creative Direction Brand Strategy

We shape the visual and strategic direction behind the work guiding story, positioning, messaging, tone, and rollout so every asset feels aligned, intentional, and built to perform.

Full-Scale Marketing Campaigns

We develop campaign concepts, visual systems, and rollout strategies that support launches, promotions, awareness, and long-term brand momentum bringing story, content, and execution into one cohesive direction.

Advisory And Development

We provide strategic guidance for artists, athletes, founders, and mission-driven organizations who need more than content helping shape positioning, rollout, creative direction, and long-term brand growth with hands-on support tailored to the next chapter. Advisory Tracks: Artist Development Athlete Positioning Fractional Creative Direction Brand Advisory

© Personal Profile
(JBM® — 04)
Multidisciplinary
© Personal Profile
Multidisciplinary
© Personal Profile
Multidisciplinary
Man Back Pose
Black Man
Black Man
Woman

We turn vision into clear, compelling visual systems through a seamless process shaped by story, strategy, and real-world execution. 

We turn vision into clear, compelling visual systems through a seamless process shaped by story, strategy, and real-world execution. 

Blending story, strategy, and premium execution to create visual systems that help people understand the brand, trust it faster, and remember it longer.

© Experience
(JBM® — 05)
Creative Background
© Experience
Creative Background

V

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V

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Man On The Chair

Global Work

Campaign Experience

Trusted Partnerships

Creative Range

LAFC

Sports Editorial

Match Photography

Los Angeles

Más by Messi

Beverage Campaign

Campaign Video + Photography

Los Angeles

PUMA

Footwear + Sportswear

Campaign Photography

Los Angeles

Wilson

Basketball + Sporting Goods

Campaign Photography

Los Angeles

Lotto

Footwear + Product Launch

Campaign Photo + Video

Los Angeles

All Peoples Community Center

Nonprofit + Community Impact

Branded Photo + Video

Los Angeles

Havaianas

Lifestyle + Footwear

Campaign Photo + Video

Los Angeles

GLD

Jewelry + Lifestyle

Campaign Photography

Los Angeles

New Balance

Footwear + Performance

Campaign Photography

Los Angeles

LA Galaxy

Sports Editorial

Match Photography

Los Angeles

Urban Pitch

Media + Culture

Editorial Photography

Los Angeles

GTS Golden Touch SoCall

Training + Performance

Commercial Video + Photography

Los Angeles

LAFC

Sports Editorial

Match Photography

Los Angeles

Más by Messi

Beverage Campaign

Campaign Video + Photography

Los Angeles

PUMA

Footwear + Sportswear

Campaign Photography

Los Angeles

Wilson

Basketball + Sporting Goods

Campaign Photography

Los Angeles

Lotto

Footwear + Product Launch

Campaign Photo + Video

Los Angeles

All Peoples Community Center

Nonprofit + Community Impact

Branded Photo + Video

Los Angeles

Havaianas

Lifestyle + Footwear

Campaign Photo + Video

Los Angeles

GLD

Jewelry + Lifestyle

Campaign Photography

Los Angeles

New Balance

Footwear + Performance

Campaign Photography

Los Angeles

LA Galaxy

Sports Editorial

Match Photography

Los Angeles

Urban Pitch

Media + Culture

Editorial Photography

Los Angeles

GTS Golden Touch SoCall

Training + Performance

Commercial Video + Photography

Los Angeles

© Experience
Creative Background

P

i

c

k

P

l

a

n

s

.

Man On The Chair

Global Work

Campaign Experience

Trusted Partnerships

Creative Range

LAFC

Sports Editorial

Match Photography

Los Angeles

Más by Messi

Beverage Campaign

Campaign Video + Photography

Los Angeles

PUMA

Footwear + Sportswear

Campaign Photography

Los Angeles

Wilson

Basketball + Sporting Goods

Campaign Photography

Los Angeles

Lotto

Footwear + Product Launch

Campaign Photo + Video

Los Angeles

All Peoples Community Center

Nonprofit + Community Impact

Branded Photo + Video

Los Angeles

Havaianas

Lifestyle + Footwear

Campaign Photo + Video

Los Angeles

GLD

Jewelry + Lifestyle

Campaign Photography

Los Angeles

New Balance

Footwear + Performance

Campaign Photography

Los Angeles

LA Galaxy

Sports Editorial

Match Photography

Los Angeles

Urban Pitch

Media + Culture

Editorial Photography

Los Angeles

GTS Golden Touch SoCall

Training + Performance

Commercial Video + Photography

Los Angeles

© Testimonials
(JBM® — 06)
Real Feedback
© Testimonials
Real Feedback
© Testimonials
Real Feedback

"One of my favorite shoots ever. Preciate you brother"

Clifford Taylor GLD Johnny Baru Media

Clifford Taylor IV

Gators Football Alum Creator Podcast Host

“Everything came out perfect. I truly appreciate you, and I already know more work is on the way.”

Man B&W

Lauren Sesselmann

Olympic Bronze Medalist & Professional Athlete

“It was a no-brainer to work with Johnny. With him shooting a video is about having a plan, direction, and a story. He matches your vision with his own, stays hands-on through the process, and his professionalism is unmatched. He pushes you to be as creative as possible. He couldn't be more for the people genuine, fair, understanding, and patient.

Gt3MP

GT3MP

Music Artist

"Johnny, thank you. Its amazing, the video came out really good. You Got great angles, really good footage. Your narrative is perfect its very well said and done"

Woman Side Pose

Adelaida Ruiz

American Professional Boxer

"Thank you for putting my story out there and doing this documentary for me. It means alot you trusting me and believing in me."

Harlay El Wue$O Rez Johnny Baru Media

Harlay

Music Artist

© Selected Collaborations
(JBM® — 07)
Trusted By
© Selected Collaborations
Trusted By
© Selected Collaborations
Trusted By

Features

(3)

Campaigns

Features

Brands

Frames

01

Athletes

Built to capture performance, presence, and story with visuals that feel as strong as the people in frame.

Lauren Sesselman
Woman Glasses
George "El Phantasma" Navarro Left Hook Johnny Baru Media
Tennis Overhead Shot

02

Artists

Created to sharpen identity, elevate releases, and turn creative vision into visuals that people remember.

Music Video Shoot Johnny Baru Media
Ratcheton Playing Thrasher Guitar Documentary Johnny Baru Media
JR Da Bully Music Artist Johnny Baru Media
Brianna Mazzola 3Quency Johnny Baru Media

03

Brands

Designed to build trust, strengthen perception, and create a more premium visual language across campaigns and content.

Woman Flowers
New Balance Campaign Johnny Baru Media
Woman Deep Shot
Caitlyn Schrepfer Freestyler Editorial for Lotto and Dicks Sporting Goods Campaign Johnny Baru Media

04

Mission-Driven Organizations

Story-led work for organizations and causes that need people to better understand the impact and feel closer to the mission.

By Amberlina Experiental Designer Casa De Onda Install curating sound and light for dining experience.
Car
Soccer Rain Fatigue Struggle metaphor
Agave Farm Tequila Processing legacy

01

Athletes

Lauren Sesselman
Woman Glasses
George "El Phantasma" Navarro Left Hook Johnny Baru Media
Tennis Overhead Shot

02

Artists

Music Video Shoot Johnny Baru Media
Ratcheton Playing Thrasher Guitar Documentary Johnny Baru Media
JR Da Bully Music Artist Johnny Baru Media
Brianna Mazzola 3Quency Johnny Baru Media

03

Brands

Woman Flowers
New Balance Campaign Johnny Baru Media
Woman Deep Shot
Caitlyn Schrepfer Freestyler Editorial for Lotto and Dicks Sporting Goods Campaign Johnny Baru Media

04

Mission-Driven Organizations

By Amberlina Experiental Designer Casa De Onda Install curating sound and light for dining experience.
Car
Soccer Rain Fatigue Struggle metaphor
Agave Farm Tequila Processing legacy

01

Athletes

Lauren Sesselman
Woman Glasses
George "El Phantasma" Navarro Left Hook Johnny Baru Media
Tennis Overhead Shot

02

Artists

Music Video Shoot Johnny Baru Media
Ratcheton Playing Thrasher Guitar Documentary Johnny Baru Media
JR Da Bully Music Artist Johnny Baru Media
Brianna Mazzola 3Quency Johnny Baru Media

03

Brands

Woman Flowers
New Balance Campaign Johnny Baru Media
Woman Deep Shot
Caitlyn Schrepfer Freestyler Editorial for Lotto and Dicks Sporting Goods Campaign Johnny Baru Media

04

Mission-Driven Organizations

By Amberlina Experiental Designer Casa De Onda Install curating sound and light for dining experience.
Car
Soccer Rain Fatigue Struggle metaphor
Agave Farm Tequila Processing legacy

Clients

(3)

© Brand Partners
(JBM® — 08)
Creative Partnerships
© Brand Partners
Creative Partnerships
© Brand Partners
Creative Partnerships
Woman Back Pose
Man Side Pose
LAFC 2021 Johnny Barú Media
Woman Back Pose
Man Side Pose
LAFC 2021 Johnny Barú Media
Woman Back Pose
Man Side Pose
LAFC 2021 Johnny Barú Media
© Project Pricing
(JBM® — 09)
Custom Scope
© Project Pricing
Custom Scope
© Project Pricing
Custom Scope

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C

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C

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Custom Options

Clear Value

Tailored Support

Project Investment

$1,500+

/AD

ADVISORY ENGANGEMENT

Best for clients who need strategic support, direction, and clarity before or beyond production.

Brand Clarity + Direction

Story and Messaging Refinement

Rollout and Launch Strategy

Creative Direction Support

Audience Alignment Guidance

Artist Athlete Founder Development

High-Level Strategic Feedback

Tailored Next Level Support

$2,500+

/PJ

SIGNATURE PROJECT

Best for one-time premium creative projects with a clear objective and strong visual outcome.

Branded Documentaries

Music Videos + Campaigns

Brand Photo + Video Production

Concept To Final Execution

Story Led Planning

Launch Ready Assets

Visual Alignment

Tailored Project Scope

$3,500+

/MO

CAMPAIGN PARTNERSHIP

Best for brands and organizations that need recurring content, stronger rollout support, and long-term consistency.

Ongoing Campaign Support

Quarterly Content Planning

Launch and Rollout Planning

Brand Asset Library

Recurring Photo and Video Production

Cohesive Brand Presence Over Time

Strategy Backed Content Systems

Flexible Monthly Support

© Visual Journal
(JBM® — 10)
Field Notes
© Visual Journal
Field Notes
© Visual Journal
Field Notes
Caitlyn Schrepfer juggling a lotto sport soccer ball and wearing Lotto Sport Solista 100 VI Gravity
Caitlyn Schrepfer juggling a lotto sport soccer ball and wearing Lotto Sport Solista 100 VI Gravity

Lotto Solista

June 2, 2024

Lotto Solista Launch Campaign Photo + Video. Created Created campaign photo and video assets for Lotto around the Solista 100 VI Gravity launch, working with Caitlyn Schrepfer to build visuals across cleats, gloves, backpack, and ball. The project focused on creating rollout-ready imagery and motion that felt sharp, athletic, and aligned with the energy of modern football culture. A behind-the-scenes look at building a high-impact product launch campaign for Lotto’s Solista 100 VI Gravity, combining motion, photography, and cohesive visual identity.

Caitlyn Schrepfer juggling a lotto sport soccer ball and wearing Lotto Sport Solista 100 VI Gravity

Campaign Photo + Video

Caitlyn Schrepfer juggling a lotto sport soccer ball and wearing Lotto Sport Solista 100 VI Gravity

Lotto Solista

June 2, 2024

Lotto Solista Launch Campaign Photo + Video. Created Created campaign photo and video assets for Lotto around the Solista 100 VI Gravity launch, working with Caitlyn Schrepfer to build visuals across cleats, gloves, backpack, and ball. The project focused on creating rollout-ready imagery and motion that felt sharp, athletic, and aligned with the energy of modern football culture. A behind-the-scenes look at building a high-impact product launch campaign for Lotto’s Solista 100 VI Gravity, combining motion, photography, and cohesive visual identity.

Caitlyn Schrepfer juggling a lotto sport soccer ball and wearing Lotto Sport Solista 100 VI Gravity

Lotto Solista

June 2, 2024

Lotto Solista Launch Campaign Photo + Video. Created Created campaign photo and video assets for Lotto around the Solista 100 VI Gravity launch, working with Caitlyn Schrepfer to build visuals across cleats, gloves, backpack, and ball. The project focused on creating rollout-ready imagery and motion that felt sharp, athletic, and aligned with the energy of modern football culture. A behind-the-scenes look at building a high-impact product launch campaign for Lotto’s Solista 100 VI Gravity, combining motion, photography, and cohesive visual identity.

© Help Center
(JBM® — 11)
Common Questions
© Help Center
Common Questions
© Help Center
Common Questions

FAQ.

Clarifying what’s included before the work begins with a real process, clear expectations, and honest answers.

01

What services do you offer?

02

Who do you work with?

03

What is a branded documentary?

04

Do you offer strategy, or only production?

05

What is the difference between a Signature Project and a Campaign Partnership?

06

What is Advisory + Development?

07

Do you offer custom packages?

08

What’s your process like?

09

What is your typical turnaround time?

10

Do you work with nonprofits and mission-driven organizations?

11

How do I know which service is the right fit?

12

Do I need a clear concept before reaching out?

13

Do you travel for projects?

14

Do I need a clear concept before reaching out?

15

Can you help with rollout and launch strategy too?

What services do you offer?

Who do you work with?

What is a branded documentary?

Do you offer strategy, or only production?

What is the difference between a Signature Project and a Campaign Partnership?

What is Advisory + Development?

Do you offer custom packages?

What’s your process like?

What is your typical turnaround time?

Do you work with nonprofits and mission-driven organizations?

How do I know which service is the right fit?

Do I need a clear concept before reaching out?

Do you travel for projects?

Do I need a clear concept before reaching out?

Can you help with rollout and launch strategy too?